For Orases, Don't Call It A Comeback
They’ve been here for years. But their brand identity is as fresh as ever.
[Frederick, MD, June 26, 2019] Custom software maker, Orases, has given its brand a whole new look and feel. But don’t be surprised if something about it feels curiously familiar.
At the center of this re-brand is a new logo. The “O” in the company name uses a modern navy and green treatment (a respectful nod to early CRT monitors). But look closer. There’s a deeper meaning in there.
Two brackets. <>
All code begins and ends with a bracket. Everything Orases creates is done between those brackets. That is where the company’s industry-disrupting projects find life. Those brackets represent what Orases helps its clients do. It is their purpose, their potential, their vision.
“You can’t be in the business of creating custom software without constantly evolving. Our brand identity is no exception,” says Orases president, Nick Damoulakis. “But this isn’t change for change’s sake. This relaunch represents our continuous passion for boldly pushing the industry and empowering our customers’ potential.”
Damoulakis adds, “As we share our compelling new brand identity with the world, one thing about us has not, and will not, change—our brazen dedication to delivering the absolute highest caliber of service.”
Custom software design and development. Twenty years of client success. A ridiculous number of awards and accolades. That’s Orases in a nutshell.
Here’s a little more than a nutshell: At Orases, we craft custom software that helps our customers transform their processes and inspire their people. The solutions we create are intuitive and efficient and span technology, channel, and device. And we do it all like no one else does. Which is why we’ve been listed on the prestigious Inc. 5000 list, and recognized as one of the fastest-growing private companies in America (and the only custom software focused business on that list). Orases also has been lauded as Frederick’s Best Place to Work and has won Best Culture Awards from both Forbes and Entrepreneur Magazine.