The reliance on smartphones is greater now than ever before. Data shows that 83.72% of the global population is active on their smart devices, making it more important than ever for businesses to extend their services to mobile users.
Businesses can leverage SaaS mobile application trends to provide customers with a better and more convenient user experience. SaaS, or Software as a Service, technologies empower businesses to employ a cost-effective method to deliver superior results.
SaaS Mobile Application Trends To Consider In 2022
A study by Gartner has revealed that the SaaS industry will generate around $141 billion in 2022. Therefore, building a SaaS application will place your business at an advantage. By taking this initiative, you will not only stay ahead of the competition, but you will also establish a positive reputation in the industry.
However, first you need to be aware of the latest SaaS trends that you can implement to create a profitable outcome. This guide will give you insight into the latest SaaS trends in 2022.
Collaborative Software Programs
The pandemic transformed workplace operations in numerous industries. Since the onset of COVID-19 restrictions, several businesses reconsidered their operational models and introduced remote or hybrid work environments to facilitate employee flexibility.
A report by Owl Labs discovered that approximately 70% of full-time workers in the U.S. work remotely. However, remote work comes with several communication barriers.
This is why the demand for collaboration software is on the rise. Work-related emails cannot bridge the communication barriers among the teams in an organization. Therefore, a collaborative software program that facilitates real-time conversations is an in-demand trend in 2022.
Artificial Intelligence (AI) is one of the most critical features in new-age applications and technology. The self-learning ability of AI-powered apps provides users with a superior and more comfortable experience.
AI applications can not only perform repetitive tasks proficiently, but they can also provide resolutions to problems that require human capabilities. Therefore, with AI-powered apps, businesses can improve productivity and efficiency.
Essentially, the impressive features of AI are interlinked with SaaS to provide users with a better and more refined experience. This technology is implemented in all industries. Examples include voice modulations and facial identifications, among others.
However, AI is most popularly used in the digital, travel, education, and healthcare sectors. Research shows that the cloud computing market in the healthcare industry is expected to reach $64.7 billion by 2025.
Another popular trend for SaaS mobile applications is vertical SaaS products. These solutions are specially engineered to resolve an exclusive issue or meet the unique demand of businesses in various industries.
Implementing vertical SaaS can help businesses improve their customer retention rate by establishing their expertise in a specific niche. This initiative can also help you provide your customers or clients with a better experience in interactions with your business.
Another advantage of vertical SaaS is that you have reduced customer acquisitions costs and a limited market spend. This means you can easily invest in the product without damaging your financial plans.
Essentially, the SaaS industry is moving towards the vertical style. Businesses are now more interested in providing niche products to cater to customers’ specific problems in their particular industries.
APIs and Integration
Businesses take this initiative to meet specific goals. API, or Application Programming Interface, integration enables businesses to connect two different applications to provide a harmonious operation. With API integration, you can facilitate an easy flow of information and data between the applications.
API equips developers with the opportunity to create an operational connection to communicate and share data between two different applications.
SaaS mobile applications require the integration of API, as it can provide a better customer experience. For instance, businesses can use third-party payment platforms in real-time to support their subscription-based services.
Data security is a priority of every business operating digitally. This is because cyberattacks are on the rise. With technology becoming more advanced than ever, criminals also employ sophisticated approaches to access confidential business data.
In fact, in 2022 alone, reports of 5.1 million records have been accounted for across 83 data breaches. This means data security should be a priority for every business.
Data breaches are not only detrimental to your customers, but they can also have drastic impacts on your business. In addition to causing a hindrance in your daily operations, suffering from a data breach can cause reputational damage, and impact your profit and revenue streams.
In some cases, your business may also have to pay a massive penalty fee after suffering from a data breach. This is why it is best to remain proactive and implement data security in SaaS mobile applications.
Essentially, you can add state-of-the-art SaaS features to your application. Professional developers can implement several practices, including encryption, password protection, multi-factor authentication, etc.
Another popular trend is using SaaS applications in white labeling. White labeling allows businesses to expand their operations and service offerings. SaaS firms can do the same.
For instance, businesses can invest in products that come without any branding. The business can then personalize the product to meet the customers’ requirements. Essentially, they can white-label it using their branding to sell the product directly to customers.
The software market for white labels is growing at a rapid pace. This is because more and more companies depend on SaaS tools to meet unique goals on different platforms.
The most popular white labeling products include email marketing, development tools, and integration software programs. Due to the popularity of the white label trend, it is expected to be the most in-demand software development feature for this year.
Improved Customer Acquisition
Essentially, it is challenging for businesses to grow their SaaS company without decreasing their high customer churn rate. An elevated customer churn rate prevents businesses from acquiring new customers efficiently.
Therefore, businesses are now focused on improving the customer lifetime value. To do this, companies are now taking the time to understand the customers, their needs, and subsequently providing them with a better experience through effective engagement. With this initiative, businesses can retain and acquire new customers.
Although businesses have always focused on formulating strategies to improve customer success rates, this years’ SaaS development trends will emphasize refining and upgrading the customer experience. SaaS businesses will continue to learn and implement new tactics to deliver products and services that hit customers’ pain points.
As previously mentioned , the use of mobile devices is on the rise. Smartphones hold the power to run and manage businesses, all independently. Therefore, companies can easily design and deliver mobile-friendly applications to help optimize operational functionality.
In terms of SaaS, the industry is also looking toward developing mobile-friendly applications that can perform complete functions and operations on mobile devices without experiencing any interruptions.
Several SaaS businesses have already promulgated mobile versions of applications to enable businesses to perform their tasks conveniently from their phones. However, mobile-based applications do limit functionality to a certain degree. Therefore, SaaS businesses need to create a progressive and updated version of these applications to ensure optimal functioning.
Another popular SaaS trend is using Micro-SaaS to streamline and improve the current SaaS tools. Micro-SaaS tools come with numerous functions and are typically found in the forms of extensions, plugins, and add-ons. These software programs are designed to be managed and administered by small teams. Additionally, you do not have to spend a large amount of money to develop micro-SaaS applications.
One of the greatest advantages of this emerging technology is that it can be easily deployed. Micro-SaaS extensions have already taken over several industries, but there is still room for new tools to streamline operations.
The cloud and big data facilities extend numerous benefits to businesses. In fact, cloud computing has been titled one of the greatest digital transformations in Internet history. Unfortunately, cloud computing technology has shown some delays due to its centralized nature, especially when it comes to implementing 5G advances.
This is where edge computing comes in. It is essentially an evolution of the cloud that enables users to carry out their processes locally or on the nearest station, known as the ‘edge’ of the cloud.
By implementing edge computing, your business devices become a component of the cloud. This can help resolve the delays and latency issues that cloud technology has been experiencing.
With edge computing, businesses can leverage the wireless 5G technology to reach new levels of success on the marketplace. It has influenced technological progressions, including the launch of autonomous cars.
The mobile edge market can provide small- and medium-sized businesses with several advantages, including optimized user experience and improved operations within the workplace. Edge computing technology will be implemented on IoT (Internet of Things) devices in the future. However, B2B mobile applications can also leverage this technology as well.
Get Custom Software Development Services From Orases
SaaS is no longer a field exclusive to the information technology world. In fact, SaaS tools are known to improve operations in all sectors, including the likes of healthcare, education, travel, and eCommerce, among others.
All types of small- and medium-sized businesses can leverage SaaS due to its convenience and prompt functionality. Moreover, SaaS mobile applications come with numerous features that make operations simple and streamlined, especially for businesses that have undergone a digital transformation.
If your business is looking to create a SaaS application that provides customers with an impressive experience, get in touch with Orases. Our teams will help you develop a professionally designed application that accelerates customer success.