Frederick, MD – Maryland based custom software developer Orases continues to collaborate with major retailers and consumer packaged goods companies to create and execute strategic shopper marketing programs and now looks to Artificial Intelligence to assist with optimization. Orases’ Vice President of Shopper Marketing, Stacey Shinneman, spearheads this initiative.
Shinneman has over 25 years of experience in the consumer packaged goods and retail industries, on both the agency and food broker sides. “My extensive history of shopper marketing experience combined with Orases’ custom software provides additional technology services and increased web presence to consumer packaged goods companies and grocery retailers,” said Ms. Shinneman.
Last year the Orases Shopper Marketing team helped clients reach and engage with 130 million consumers while earning over three million dollars in revenue. In 2023, a dedicated Marketing Coordinator was hired and the Shopper Marketing Team began utilizing AI Optimization to aid with personalization of consumer messaging, targeted advertising, and to have the benefit of predictive analytics. The AI expansion will deliver more efficient and effective marketing strategies, enhance the customer experience, and aid in achieving better business outcomes.
“We feel that we can continue to make an impact in the consumer packaged goods and grocery retail industries with our unique approach to software solutions,” said Orases CEO Nick Damoulakis. “We can integrate both brand and retailer goals by combining multi-stream marketing with Orases’ innovative technology platforms.”
Thanks to the addition of Shopper Marketing, Orases has added brands like Huggies, Kleenex, and Publix Super Markets to their already impressive list of clients, including Major League Baseball, American Kidney Fund, and the NFL Foundation.
To learn more about Orases Shopper Marketing, visit: our shopper marketing page.
