Devin Gaither
Product Designer / Senior BA / Accessibility Champion / Top Woman in Tech / Business Visionary
Devin Gaither brings over ten years of specialized expertise in custom technology solutions, combining arts education with technical certifications as a CBAP, PMI-PBA, and CPACC professional. Recognized as a Top 50 Under 40 Professional and Top Woman in Tech, Devin has mastered translating complex business needs into accessible technology solutions. Beginning her career with DoD Intelligence clients, she developed a passion for digital accessibility.
Devin excels at leading collaborative sessions and creating comprehensive documentation, always aligning solutions with enterprise vision. Her versatility spans business analysis, project management, and operational leadership roles, delivering user- centered experiences that drive measurable business success.
Speaking Topics
Topic
The Business Value of Distinguishing UX from UI
In this eye-opening session, Devin Gaither reveals why distinguishing between UX and UI is crucial for business success—and how confusion between these disciplines creates the hidden money pit that derails custom software projects before development even begins. Drawing from her extensive background as a Product Designer and CPACC professional, Devin demonstrates how strategic user experience investment delivers measurable ROI beyond surface-level aesthetics. Through compelling case studies and practical frameworks, you’ll discover how human-centered design methodologies not only create more intuitive products but drive substantial business outcomes through reduced development costs, accelerated user adoption, and enhanced customer satisfaction. This transformative presentation equips executives and product stakeholders with actionable strategies to leverage the distinct values of UX and UI, preventing costly rework while creating meaningful competitive advantages in today’s digital landscape.
Key Takeaways:
- Understand the critical business differences between UX and UI disciplines to identify experience design opportunities that reduce development costs by preventing expensive late-stage changes and rework that typically plague custom software projects.
- Learn practical methods for calculating and communicating the return on investment of proper UX work, demonstrating how early focus on user research and interaction design delivers measurable returns through increased adoption and reduced support costs.
- Develop effective strategies for integrating user experience considerations earlier in the product development lifecycle, ensuring business requirements align with user needs while maintaining the essential distinction between interaction design (UX) and visual implementation (UI).
Topic
Accessibility as Competitive Advantage: How Inclusive Design Drives Business Growth
In this compelling session, Devin Gaither transforms the conversation around digital accessibility from compliance obligation to strategic opportunity. Drawing on her expertise as a CPACC-certified accessibility champion and recognized Top Woman in Tech, Devin reveals how forward-thinking organizations leverage inclusive design to create powerful market differentiation. Through engaging case studies and practical insights, you’ll discover how accessibility initiatives expand customer reach, enhance brand perception, and drive measurable business outcomes. Devin demonstrates how organizations that embrace accessibility principles outperform competitors by accessing untapped markets, reducing legal exposure, and creating experiences that benefit all users. This session bridges the gap between technical accessibility requirements and business strategy, providing decision-makers with a clear roadmap for transforming inclusion efforts into tangible competitive advantages that drive growth and customer loyalty.
Key Takeaways:
- Understand the business implications of accessibility beyond compliance, including market expansion opportunities, enhanced user satisfaction metrics, and the concrete benefits of reaching the often-overlooked disability market segment.
- Learn practical approaches for integrating accessibility considerations throughout the product development lifecycle, creating efficient processes that build inclusive design into your organization’s DNA rather than treating it as a costly afterthought.
- Develop effective strategies for measuring and communicating the business impact of accessibility initiatives, enabling you to build stakeholder support by connecting inclusive design directly to customer acquisition, retention, and brand differentiation metrics.
