Larissa Severn

In this insightful session, Larissa Severn reveals how relationship-centered client engagement fundamentally transforms digital project success rates. Drawing on her unique journey from magazine editorial leadership to digital project management, Larissa demonstrates how authentic client connections create the foundation for capturing more accurate requirements, fostering innovation, and achieving exceptional results. Through engaging case studies and practical frameworks, you’ll discover how strategic relationship building serves as the critical differentiator between merely completing projects and delivering solutions that genuinely advance client objectives. Larissa shares proven methodologies for developing client partnerships that withstand the inevitable challenges of complex digital initiatives while creating the psychological safety needed for honest feedback and collaborative problem-solving. This presentation equips digital leaders with actionable strategies to elevate client relationships from transactional interactions to strategic partnerships that consistently produce more successful, satisfying project outcomes.

Key Takeaways:

1. Learn practical techniques for establishing meaningful client relationships from project inception, creating the foundation of trust necessary for effective requirement gathering, transparent communication, and collaborative decision-making.
2. Understand how to implement relationship-centered project management practices that improve all aspects of digital delivery, from more accurate initial scoping to smoother acceptance testing and enthusiastic solution adoption.
3. Develop strategies for leveraging strong client relationships to navigate project challenges more effectively, turning potential points of conflict into opportunities for deeper partnership and more innovative problem-solving.

In this dynamic presentation, Larissa Severn unveils the sophisticated communication frameworks that underpin successful digital projects. Leveraging her background in editorial leadership and extensive digital project management experience, Larissa demonstrates how thoughtfully orchestrated communication serves as the critical infrastructure connecting stakeholders, technical teams, and decision-makers throughout the project lifecycle. Through illuminating real-world examples and interactive scenarios, you’ll discover practical approaches for tailoring messages to different audiences while maintaining consistency across all project communications. Larissa shares methodologies for establishing communication rhythms that build confidence, prevent misunderstandings, and create the transparency needed for effective collaboration. This session is essential for digital leaders seeking to enhance project outcomes by implementing communication strategies that transform information exchange from a project risk into a powerful catalyst for alignment, efficiency, and exceptional results.

Key Takeaways:

1. Master practical frameworks for orchestrating communication across diverse project stakeholders, ensuring technical teams and business leaders maintain shared understanding despite different perspectives, vocabularies, and priorities.
2. Learn effective techniques for establishing communication cadences that build client confidence through the project lifecycle, balancing the need for regular updates with the importance of focused execution time.
3. Develop strategies for tailoring communication approaches based on project phases, stakeholder needs, and potential challenges, creating the flexibility to address shifting requirements while maintaining clarity and alignment throughout digital initiatives.