Case Study: Dairy Farmers of America

Unified Digital Ecosystem Improves Consumer Engagement Across Multiple Food & Beverage Brands

Opportunity: Modernizing Digital Experiences Across a Portfolio of Consumer Brands

Dairy Farmers of America (DFA) is one of the largest dairy cooperatives in the United States, producing and marketing a portfolio of nationally and regionally recognized brands, including Keller’s®, Borden®, BREAKSTONE’S®, and Plugrá®. By connecting local dairy farms with an extensive manufacturing, distribution, and retail network, DFA delivers trusted products to millions of consumers each day while building a reputation for quality, consistency, and innovation across the industry.

As DFA’s portfolio of brands expanded, its digital presence became increasingly fragmented. Individual brands operated independent websites with varying user experiences, inconsistent branding, and limited opportunities for customer engagement. Visitors often struggled to navigate related websites, while internal teams faced challenges managing multiple web properties and promotional initiatives.

DFA recognized an opportunity to build a stronger, more cohesive digital presence and establish a scalable foundation for future marketing and consumer engagement initiatives. 

Solution: Building a Scalable Consumer Engagement Platform

DFA partnered with Orases to create a unified digital ecosystem that streamlined its online presence while preserving the distinct identity of each consumer brand. Drawing on deep expertise across the agriculture, manufacturing, and retail sectors, Orases delivered a scalable platform that enhanced customer experiences and empowered internal marketing teams to drive future growth.

Seamless User Experiences Across Consumer Touchpoints

The solution included a new corporate website and responsive, branded microsites that provided customers with easy access to product information, nutritional details, recipes, and customer support resources. Leveraging modern UI/UX Design practices, Orases created intuitive navigation structures, mobile-responsive experiences, and consistent branding across all digital properties to improve product discovery and customer engagement.

Location-Based Search & Filters for Participating Retailers

As part of the Website Development initiative, Orases also implemented a dealer locator that enabled consumers to quickly find nearby distributors and retailers carrying DFA products. These enhancements streamlined the customer journey and strengthened the connection between DFA’s brands and consumers.

Streamlined Multi-Brand Promotions Through One Platform

To support ongoing marketing initiatives, Orases expanded the platform by developing the Sweepstakes Management Platform, a centralized system for administering promotional campaigns across multiple brands. The module simplified campaign operations, improved flexibility for marketing teams, and provided a more consistent experience for consumers participating in promotions.

Delivering Targeted Promotions Through Scalable Marketing Automation

In addition, Orases delivered Promotional Campaign Management capabilities via a dynamic promotional code generation system, enabling eligible consumers to access unique, product-specific offers online. This solution automated code creation and distribution, reducing manual effort while providing DFA with a scalable framework for future consumer engagement initiatives.

Results: Strengthening Customer Engagement and Marketing Agility

The new platform transformed DFA’s digital presence from a collection of disconnected websites into a unified consumer engagement ecosystem. Customers gained easier access to products, recipes, support resources, and promotional opportunities, while internal teams benefited from streamlined campaign administration and improved operational efficiency.

Beyond improving the customer experience, the platform provided DFA with a scalable digital foundation to support future promotional initiatives, consumer marketing programs, and continued growth across its portfolio of brands.