ASID Renovates Website with Orases
Design impacts lives.The American Society of Interior Designers (ASID) helps advance the interior design profession and communicates the impact of design on the human experience. From new graduates to professionals near retirement, ASID can help interior designers find work, find inspiration, and find a network of like-minded people.
Client
The American Society of Interior DesignersProject Name
American Society of Interior Designers WebsiteServices
The Challenge
Putting the ‘Design’ in the American Society of Graphic DesignersASID’s problem was pretty straightforward. They needed a new website for their national society, and a standard template to be used by their chapters throughout the country. The project became much more complex when you take into account the 47 chapters associated with ASID and the timeline of 5.5 months to launch all the websites on the same day. The sites had to be responsive and have an easy-to-use Content Management System (CMS). Most importantly, the process needed to go smoothly. ASID redesigned their website a few years prior, and were underwhelmed with the experience. Additionally, the design didn’t hit the mark for them. They needed to tell the story of their organization, and since their organization focuses on how design impacts lives, the web design was a crucial part of the project.
Results
Tying it all togetherFor starters, all 48 websites launched with all features in one day, within 18 hours of the deadline! ASID used the new survey feature of their site to poll users on their thoughts of the new site, and were happy to report that 93% of respondents like it. Additionally, ASID was thrilled with the overall process of developing and launching the sites. Orases worked with ASID nearly every day for five and a half months, and even hosted a webinar to train 150 users across the country. The three-hour video is recorded and saved to be reused for future members. As for a before and after comparison, the site’s speed increased by a third, the performance grade of the site went from a 58% to a 92%, and the Click To Content was reduced by 75%.
Speed Increase
Increase of Membership
Large Project
Orases successfully built efficiencies into our prototype and delivered a high-quality platform.See the project
They’re so approachable and willing to go above and beyond.See the project
I don't believe that we would have been successful without our collaboration with Orases.See the project
They plug in seamlessly to a team and can handle the full project end-to-end.See the project
They’re honorable, reputable, and easy to work with. They genuinely care about the outcome and want to do a good job.