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Orases

Maryland Custom Software Development Company

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DFA Brand Websites

Dairy Farmers of America

DFA

Connecting customers with better butter

Dairy Farmers of America (DFA) is a dairy company that manufactures and markets several well-known, high-quality dairy brands across the country and internationally. DFA’s brands include Keller's®, Borden®, BREAKSTONE'S®, Falfurrias®, Hotel Bar®, and Plugrá®. The company’s values of integrity, accountability, community, innovation, quality, and passion can be seen in all aspects of its business.

Dairy Farmers of America logo

Client

Dairy Farmers of America

Project Name

DFA Brand Websites

Services

  • Product Strategy
  • UI/UX Development & Design
  • Project Management

The Challenge

Creating individual brands as unique as the products

DFA had individual static websites for each of its brands, but there was no cohesive branding and no overarching corporate site for the parent company, Dairy Farmers of America. Customers were having a hard time finding information about the brands and products. DFA needed a branded corporate site with branded microsites for each product, with a clean, cohesive look that would make information easy to access.

Dairy Farmers of America logo
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NFL sprint review
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Solution

A passion for value

Orases developed a new, responsive site for DFA and all of its brands. The site features a collection of recipes specific to each type of butter, basic nutrition and product information by brand, and a customer service area for complaints or questions, embracing the company’s passion for producing high-quality dairy products. An important feature of the new site is a zip code dealer locator, so customers can find the DFA distributors closest to them. Along with the site, Orases implement

Dairy Farmers of America logo

Results

Bringing value to customers

The new DFA site, along with each of the individual product sites, has proven to be a fantastic resource for the company. Dairy Farmers of America has seen an increase in visitors to the site, and more importantly, in sales and customer satisfaction ratings, making this site even butter than before.

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Website Traffic

Increased by 38% since site launch

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Saved Time

Saved around 5 hours a week in admin efficiencies

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Site Engagement

Over 65% in user engagement

Our client relationships go beyond technology.
NFL Logo
Marketing Director at NFL Foundation Logan Gerber
Orases successfully built efficiencies into our prototype and delivered a high-quality platform.
See the project
ASID
VP of Communications Joseph Cephas
They’re so approachable and willing to go above and beyond.
See the project
RxGenomix
President Brad Tice, PharmD, MBA, FAPhA
They always find cutting-edge solutions, and they help bring our ideas to life.
SCI
CEO John Dumas
I don't believe that we would have been successful without our collaboration with Orases.
See the project
MLB
VP of Project Management Ken Isaacson
They plug-in seamlessly to a team and can handle the full project end-to-end.
See the project
Next Day Dumpsters
President Matt Owings
They’re honorable, reputable, and easy to work with. They genuinely care about the outcome and want to do a good job.

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Frederick (HQ) 5728 Industry Lane Frederick, MD 21704
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