DFA Brand Websites
Dairy Farmers of America
Connecting customers with better butter
Dairy Farmers of America (DFA) is a dairy company that manufactures and markets several well-known, high-quality dairy brands across the country and internationally. DFA’s brands include Keller’s®, Borden®, BREAKSTONE’S®, Falfurrias®, Hotel Bar®, and Plugrá®. The company’s values of integrity, accountability, community, innovation, quality, and passion can be seen in all aspects of its business.
Creating individual brands as unique as the products
DFA had individual static websites for each of its brands, but there was no cohesive branding and no overarching corporate site for the parent company, Dairy Farmers of America. Customers were having a hard time finding information about the brands and products. DFA needed a branded corporate site with branded microsites for each product, with a clean, cohesive look that would make information easy to access.
A passion for value
Orases developed a new, responsive site for DFA and all of its brands. The site features a collection of recipes specific to each type of butter, basic nutrition and product information by brand, and a customer service area for complaints or questions, embracing the company’s passion for producing high-quality dairy products. An important feature of the new site is a zip code dealer locator, so customers can find the DFA distributors closest to them. Along with the site, Orases implement
Bringing value to customers
The new DFA site, along with each of the individual product sites, has proven to be a fantastic resource for the company. Dairy Farmers of America has seen an increase in visitors to the site, and more importantly, in sales and customer satisfaction ratings, making this site even butter than before.
Increased by 38% since site launch
Saved around 5 hours a week in admin efficiencies
Over 65% in user engagement