Mental Health Association Saves Lives with Orases Technology
Saving families, saving lives, and making the community wholeThe Mental Health Association (MHA) of Frederick County is a non-profit organization that supports the whole community through mental health education and advocacy. They work to prepare children with the mental and emotional strength to face life’s challenges, support vulnerable families by ensuring safe environments and supportive relationships, and stand ready to help individuals going through crises.
Client
Mental Health Association of Frederick CountyProject Name
Mental Health Association WebsiteServices
The Challenge
Improving site navigationMHA originally had a static website that didn’t really work how they needed it to. It wasn’t mobile friendly, and because of its age, was going into legacy mode due to the technological changes that have happened over the years. They also wanted to refresh their brand and online identity with a new design and color palette. The biggest challenge for MHA was search results and ease-of-use. Many people using the site are in dire need, and should be able to find help immediately. It wasn’t enough for them to find the MHA site either. Once there, they needed to be able to easily navigate the pages to find their required information. Their original site was disorganized, so this was a necessary change.
Solution
Supporting the whole communityOrases worked with MHA and a team of graphic designers to develop a brand-new website with an updated online personality. The site uses Orases’ custom 24Watch® Content Management System (CMS), making it easy and intuitive for MHA staff to update the site as needed with new content and pictures. Orases trained MHA’s staff on using the backend of the site, and worked closely with a copywriter to develop the correct messaging, site navigation, and organization to cut down on the time users spend finding the necessary information. The copywriter was also able to help MHA select specific keywords to be used in their web copy, increasing their search engine results.
Results
Mental Health MattersThe most important result that came out of this site is that people across the county can get help with one click. The old site was disorganized and confusing for users, but the new site has an intuitive design, making it much easier to use and navigate. Traffic to the site increased by X, and the site was launched on time and on budget. With a more organized layout and design, online donations have increased by 20%, and MHA saves thousands of dollars every year by updating the site themselves, instead of requesting updates from a third party every time. Together, MHA and Orases have created a beautiful site, that’s easy to use and helps save lives every day; we can’t think of a better outcome than that.
Website Traffic
Increase of 27% website traffic
Website Speed
Over 10x faster than previous website
Online Donations
30% increase in online donations
Our client relationships go beyond technology.
Marketing Director at NFL Foundation Logan Gerber
Orases successfully built efficiencies into our prototype and delivered a high-quality platform.See the project
VP of Communications Joseph Cephas
They’re so approachable and willing to go above and beyond.See the project
President Brad Tice, PharmD, MBA, FAPhA
They always find cutting-edge solutions, and they help bring our ideas to life.
CEO John Dumas
I don't believe that we would have been successful without our collaboration with Orases.See the project
VP of Project Management Ken Isaacson
They plug-in seamlessly to a team and can handle the full project end-to-end.See the project
President Matt Owings
They’re honorable, reputable, and easy to work with. They genuinely care about the outcome and want to do a good job.