Orases

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Services

Product Strategy

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Discovering your organization’s underlying issues and presenting it with the best possible solution, using an in-depth product strategy.

Why Choose Orases?

At Orases, we have the knowledge and expertise to not only develop a great product, but also give it better odds for success by developing a product strategy. Regardless of the product’s intended use, Orases will design and implement a custom strategy for the product so it will exceed expectations before, during and after development.

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Custom Software We Develop

Engaging solutions that are proven to work.

Orases has developed a wide range of custom software solutions across a multitude of industries over the years. Here is what we offer our business clients, regardless of the size or industry they operate in:

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Advanced Web Applications

We will design and develop applications for your organization’s website. These applications are well-optimized for performance without sacrificing security.

Advanced Web Applications
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API Development

The APIs developed at Orases provide businesses with the ability to run testing automations to check app performance, are able to integrate with multiple apps & systems and can be adapted to new processes & software.

API Development
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Application Modernization

If your product is using legacy software and needs to be updated, Orases will perform a complete refactor of the code. This will allow it to be faster and more customizable when attempting to use or update the program.

Application Modernization
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Application Re-Engineering

Our custom software developers are committed to eliminating bugs and issues with all types of software solutions and applications. We will work to keep your organization’s software up and running without problems.

Application Re-Engineering
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Auditing Software

Businesses that acquire custom audit software are able to improve efficiencies by automating audit-related processes. All custom audit software we develop adheres to all industry compliance regulations.

Auditing Software
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Case Management Software

Organizations in fields that involve case work can benefit from case management software. Our case management software improves internal communication, information sharing between departments & report generation.

Case Management Software
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Cloud Applications

Our custom software development team develops cloud applications that use remote servers for processing logic, can be accessed through internet browsers and offers the same functionality of a native app with additional key advantages.

Cloud Applications
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CRM Software

With CRM software, businesses are not only able to improve customer relationships but can also increase productivity, improve lead generation and strengthen their security.

CRM Software
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E-commerce Applications

We will develop an e-commerce application for organizations looking to sell their products online. These applications will enable companies to accept payments and handle every portion of commerce online.

E-commerce Applications
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Enterprise Applications

Enterprise applications allow companies to conduct important business operations. We will assist your organization in the development of a custom enterprise application.

Enterprise Applications
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ERP Software

The custom ERP software solutions we develop have been proven to effectively consolidate data and streamline processes with advanced automations and integrations.

Custom ERP Software
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Grant Management Software

The grant management software solutions developed at Orases are designed to simplify the grant application process, provide advanced reporting capabilities and can integrate with existing CRM, BPM or ERP software systems.

Grant Management Software
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HIPAA Compliant Applications

Businesses and organizations which operate within HIPAA compliant industries are required to have secure applications which adhere to HIPAA compliance guidelines. We have years of experience developing secure and innovative HIPAA compliant applications.

HIPAA Compliant Applications
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Inventory Management Software

By integrating inventory management software with a custom warehouse management system, organizations are able to view precise inventory levels, improve order management efficiency, and increase the accuracy of sales forecasting.

Inventory Management Software
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Legacy Systems

Regardless of the system your organization works with, our team will develop legacy software for you to use. We have extensive experience with a range of technologies & will work to create your application using the legacy software.

Legacy Systems
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SaaS Applications

Software as a service (SaaS) allows companies to purchase your software on a subscription basis. Our team will develop a SaaS application to maximize your organization’s profitability.

SaaS Applications
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System Integration

We are able to integrate systems & applications that handle accounting, customer relationship management, content management, enterprise resource planning and reporting to provide businesses with seamless communications.

System Integration
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Warehouse Management Systems

Through the implementation of a custom warehouse management system, supply chain organizations are able to optimize workflows, streamline processes, and view real-time data across all locations and points of the supply chain lifecycle.

Warehouse Management Systems
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Web Portals

The development team here at Orases has years of experience building highly custom web portals which focus on improving process efficiencies and enterprise-wide collaboration through user-centric features, advanced automations, and seamless third-party software integration capabilities.

Web Portals
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Notable Features & Functionalities Product Strategy Offers

What Orases product strategy can provide for you.

Whether you are a small business owner or corporate stakeholder, we will develop a custom strategy that is tailored to your unique product.

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Identify & Resolve Problems

Our product strategists are committed to resolving underlying issues within the organization. Before we begin a custom software project, we will work to discover problems and develop proper solutions to them.

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Increase Potential Risk Awareness

Before, during and after development of a custom product, Orases will continuously monitor the security features within the product to develop a risk prevention and incident response strategy.

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Encourage Cross-Functional Collaboration

Developing a working, effective strategy for your product requires input from all parties involved. We will work directly with your organization’s departments to develop a strategy that meets their needs and requirements.

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Market Research & Analysis

This helps in understanding market trends, identifying opportunities and threats, and making informed decisions.

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Vision & Goal Setting

Goals set specific, measurable, achievable, relevant, and time-bound (SMART) targets that guide product development and success measurement.

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Product Roadmap Development

Product roadmap development involves creating a visual plan that outlines the product’s future direction, key milestones, and timelines.

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Customer Persona Development

Customer persona development creates detailed profiles of the ideal customers based on market research and data.

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Value Proposition Definition

Value proposition definition involves articulating the unique benefits and value the product offers to its customers. It highlights what sets the product apart from competitors and why customers should choose it.

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Competitive Analysis

Competitive analysis evaluates the strengths, weaknesses, opportunities, and threats posed by competitors. It involves analyzing competitors’ products, market positioning, pricing strategies, and customer feedback.

Custom Software Development: The Ultimate Guide

Ranging from tips on when to choose custom software and how to choose the right custom software development company to what to expect during development, our ultimate custom software development guide has it all.

Custom Software Development Guide
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Awards & Recognitions

Proof our product strategy continues to excel.

Orases Firmstalk Award 2024
SelectedFirms Top Web Development Company 2023
TopDevelopers Top Web Developers 2023 Award
Clutch award
digital best
Find Best Web Dev May 2021 Award
View All Awards
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Industries We Strategize For

Strategies built to address specific needs of organizations everywhere.

We tailor fit product strategy to address the specific needs, pain points, and processes for the following industries.

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Automotive
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Cannabis
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FinTech
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Healthcare
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Hospitality
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Insurance
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Logistics
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Media & Entertainment
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Manufacturing
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Oil & Gas
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Professional Services
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Restaurant
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Retail
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Shopper Marketing
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Sports
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Transportation
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Travel
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Our Product Strategy Speaks For Itself

But so do our clients.

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Logan Gerber – Marketing Director at NFL Foundation

“Orases successfully built efficiencies into our prototype and delivered a high-quality platform.”

See The Project
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Matt Owings – President at Next Day Dumpsters

“They’re honorable, reputable, and easy to work with. They genuinely care about the outcome and want to do a good job.”

See The Project
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Donald J. Roy, Jr., CPA – Executive Vice President at American Kidney Fund

“Orases built a platform that’s boosted productivity by about 30%…”

See The Project
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Torey Carter-Conneen – Chief Operating Officer at American Immigration Lawyers Association

“Not only do they want to succeed, they strive to produce functionally and visually unique software.”

See The Project
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Frequently Asked Questions

Answers to the questions that’s been on everyone’s mind.

Why Is Having a Product Strategy Important?

A well-defined product strategy ensures that the product development efforts are aligned with business objectives. It provides a clear direction, helps prioritize features, improves resource allocation, enhances team alignment, and increases the chances of market success by meeting customer needs effectively.

How Do You Conduct Market Research For a Product Strategy?

Market research involves gathering data on market trends, customer needs, and competitor activities. Methods include surveys, interviews, focus groups, and analyzing industry reports.

What Is Competitive Analysis, & Why Is It Important In Product Strategy?

Competitive analysis involves evaluating the strengths, weaknesses, opportunities, and threats posed by competitors. It helps identify what competitors are doing well, where they are lacking, and how your product can differentiate itself. This analysis informs strategic decisions and helps in positioning the product effectively in the market.

What Is a Product Vision & How Do You Define It?

A product vision is a long-term, inspirational statement that outlines the desired future state of the product. It defines what the product aims to achieve and the value it will deliver to customers. Defining the vision involves understanding customer needs, market trends, and the company’s goals.

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Featured Insights

Take a deeper dive into the world of possibilities product strategy offers.

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Cost vs. Value in Custom Software Development: Making Smart Investment Decisions

Understanding and optimizing the ultimate cost-value equation in custom software development is essential for companies.

Read More
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Measuring the ROI of Custom Software Development Services

Using custom software development is key for any business looking to get ahead when it comes to ROI and technology.

Read More
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Related Services & Solutions

We’ve got everything you need.

Application Services

Infrastructure Services

Consulting & Advisory

Integration/Modernization

Custom Web Application

Testing & QA

Mobile Applications

UI/UX Design

Our client relationships go beyond technology.

Orases Clutch Reviews Widget

Orases successfully built efficiencies into our prototype and delivered a high-quality platform.

See the project
NFL Logo

Logan Gerber

Marketing Director at NFL Foundation

Orases Clutch Reviews Widget

They’re so approachable and willing to go above and beyond.

See the project
ASID

Joseph Cephas

VP of Communications

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I don’t believe that we would have been successful without our collaboration with Orases.

See the project
SCI

John Dumas

CEO

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They plug in seamlessly to a team and can handle the full project end-to-end.

See the project
MLB

Ken Isaacson

VP of Project Management

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They’re honorable, reputable, and easy to work with. They genuinely care about the outcome and want to do a good job.

See the project
Next Day Dumpsters

Matt Owings

President

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84
Net Promoter Score
(17 is the industry average)
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100%
U.S.-Based
(We never outsource coding)
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5.0
Clutch Rating
(First in industry)
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4.8
Google Review
(in business since 2000)

Schedule Your No Obligation Consultation

Let's do a 30-minute, no-pressure consultation and find out if we are a good fit for your vision.

On the call we will...

  • Review your vision
  • Sketch the best approach for you
  • Get a feel if Orases is right for you
  • Take the first step toward making your vision a reality
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301.756.5527

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Services

  • Software Development
  • Web App Development
  • Mobile App Development
  • UI/UX Design
  • Testing & QA
  • Consulting & Advisory
  • Integration & Modernization
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Industries

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  • Construction
  • Energy & Utilities
  • Healthcare
  • Insurance
  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Restaurant
  • Retail
  • Shopper Marketing
  • Sports
  • Transportation & Logistics

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Important Update: Protect Yourself from External Scams

We have been made aware of a scam where individuals are fraudulently using the Orases name to offer fake freelance opportunities through platforms like WhatsApp and other messaging apps.

Please be advised:

Orases does not recruit or offer freelance opportunities through unsolicited messages or third-party apps.

Official communication from Orases will always come from an @orases.com email address or through our official website at www.orases.com.

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