Services
Product Strategy
Tell us about your project.
Discovering your organization’s underlying issues and presenting it with the best possible solution, using an in-depth product strategy.
Why Choose Orases?At Orases, we have the knowledge and expertise to not only develop a great product, but also give it better odds for success by developing a product strategy. Regardless of the product’s intended use, Orases will design and implement a custom strategy for the product so it will exceed expectations before, during and after development.
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Custom Software We Develop
Engaging solutions that are proven to work.
Orases has developed a wide range of custom software solutions across a multitude of industries over the years. Here is what we offer our business clients, regardless of the size or industry they operate in:
Advanced Web Applications
We will design and develop applications for your organization’s website. These applications are well-optimized for performance without sacrificing security.
API Development
The APIs developed at Orases provide businesses with the ability to run testing automations to check app performance, are able to integrate with multiple apps & systems and can be adapted to new processes & software.
Application Modernization
If your product is using legacy software and needs to be updated, Orases will perform a complete refactor of the code. This will allow it to be faster and more customizable when attempting to use or update the program.
Application Re-Engineering
Our custom software developers are committed to eliminating bugs and issues with all types of software solutions and applications. We will work to keep your organization’s software up and running without problems.
Auditing Software
Businesses that acquire custom audit software are able to improve efficiencies by automating audit-related processes. All custom audit software we develop adheres to all industry compliance regulations.
Case Management Software
Organizations in fields that involve case work can benefit from case management software. Our case management software improves internal communication, information sharing between departments & report generation.
Cloud Applications
Our custom software development team develops cloud applications that use remote servers for processing logic, can be accessed through internet browsers and offers the same functionality of a native app with additional key advantages.
CRM Software
With CRM software, businesses are not only able to improve customer relationships but can also increase productivity, improve lead generation and strengthen their security.
E-commerce Applications
We will develop an e-commerce application for organizations looking to sell their products online. These applications will enable companies to accept payments and handle every portion of commerce online.
Enterprise Applications
Enterprise applications allow companies to conduct important business operations. We will assist your organization in the development of a custom enterprise application.
ERP Software
The custom ERP software solutions we develop have been proven to effectively consolidate data and streamline processes with advanced automations and integrations.
Grant Management Software
The grant management software solutions developed at Orases are designed to simplify the grant application process, provide advanced reporting capabilities and can integrate with existing CRM, BPM or ERP software systems.
HIPAA Compliant Applications
Businesses and organizations which operate within HIPAA compliant industries are required to have secure applications which adhere to HIPAA compliance guidelines. We have years of experience developing secure and innovative HIPAA compliant applications.
Inventory Management Software
By integrating inventory management software with a custom warehouse management system, organizations are able to view precise inventory levels, improve order management efficiency, and increase the accuracy of sales forecasting.
Legacy Systems
Regardless of the system your organization works with, our team will develop legacy software for you to use. We have extensive experience with a range of technologies & will work to create your application using the legacy software.
SaaS Applications
Software as a service (SaaS) allows companies to purchase your software on a subscription basis. Our team will develop a SaaS application to maximize your organization’s profitability.
System Integration
We are able to integrate systems & applications that handle accounting, customer relationship management, content management, enterprise resource planning and reporting to provide businesses with seamless communications.
Warehouse Management Systems
Through the implementation of a custom warehouse management system, supply chain organizations are able to optimize workflows, streamline processes, and view real-time data across all locations and points of the supply chain lifecycle.
Web Portals
The development team here at Orases has years of experience building highly custom web portals which focus on improving process efficiencies and enterprise-wide collaboration through user-centric features, advanced automations, and seamless third-party software integration capabilities.
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Notable Features & Functionalities Product Strategy Offers
What Orases product strategy can provide for you.
Whether you are a small business owner or corporate stakeholder, we will develop a custom strategy that is tailored to your unique product.
Identify & Resolve Problems
Our product strategists are committed to resolving underlying issues within the organization. Before we begin a custom software project, we will work to discover problems and develop proper solutions to them.
Increase Potential Risk Awareness
Before, during and after development of a custom product, Orases will continuously monitor the security features within the product to develop a risk prevention and incident response strategy.
Encourage Cross-Functional Collaboration
Developing a working, effective strategy for your product requires input from all parties involved. We will work directly with your organization’s departments to develop a strategy that meets their needs and requirements.
Market Research & Analysis
This helps in understanding market trends, identifying opportunities and threats, and making informed decisions.
Vision & Goal Setting
Goals set specific, measurable, achievable, relevant, and time-bound (SMART) targets that guide product development and success measurement.
Product Roadmap Development
Product roadmap development involves creating a visual plan that outlines the product’s future direction, key milestones, and timelines.
Customer Persona Development
Customer persona development creates detailed profiles of the ideal customers based on market research and data.
Value Proposition Definition
Value proposition definition involves articulating the unique benefits and value the product offers to its customers. It highlights what sets the product apart from competitors and why customers should choose it.
Competitive Analysis
Competitive analysis evaluates the strengths, weaknesses, opportunities, and threats posed by competitors. It involves analyzing competitors’ products, market positioning, pricing strategies, and customer feedback.
Custom Software Development: The Ultimate Guide
Ranging from tips on when to choose custom software and how to choose the right custom software development company to what to expect during development, our ultimate custom software development guide has it all.
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Awards & Recognitions
Proof our product strategy continues to excel.
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Industries We Strategize For
Strategies built to address specific needs of organizations everywhere.
We tailor fit product strategy to address the specific needs, pain points, and processes for the following industries.
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Our Product Strategy Speaks For Itself
But so do our clients.
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Logan Gerber – Marketing Director at NFL Foundation
“Orases successfully built efficiencies into our prototype and delivered a high-quality platform.”
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Matt Owings – President at Next Day Dumpsters
“They’re honorable, reputable, and easy to work with. They genuinely care about the outcome and want to do a good job.”
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Donald J. Roy, Jr., CPA – Executive Vice President at American Kidney Fund
“Orases built a platform that’s boosted productivity by about 30%…”
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Torey Carter-Conneen – Chief Operating Officer at American Immigration Lawyers Association
“Not only do they want to succeed, they strive to produce functionally and visually unique software.”
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Frequently Asked Questions
Answers to the questions that’s been on everyone’s mind.
Why Is Having a Product Strategy Important?
A well-defined product strategy ensures that the product development efforts are aligned with business objectives. It provides a clear direction, helps prioritize features, improves resource allocation, enhances team alignment, and increases the chances of market success by meeting customer needs effectively.
How Do You Conduct Market Research For a Product Strategy?
Market research involves gathering data on market trends, customer needs, and competitor activities. Methods include surveys, interviews, focus groups, and analyzing industry reports.
What Is Competitive Analysis, & Why Is It Important In Product Strategy?
Competitive analysis involves evaluating the strengths, weaknesses, opportunities, and threats posed by competitors. It helps identify what competitors are doing well, where they are lacking, and how your product can differentiate itself. This analysis informs strategic decisions and helps in positioning the product effectively in the market.
What Is a Product Vision & How Do You Define It?
A product vision is a long-term, inspirational statement that outlines the desired future state of the product. It defines what the product aims to achieve and the value it will deliver to customers. Defining the vision involves understanding customer needs, market trends, and the company’s goals.
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Featured Insights
Take a deeper dive into the world of possibilities product strategy offers.
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Cost vs. Value in Custom Software Development: Making Smart Investment Decisions
Understanding and optimizing the ultimate cost-value equation in custom software development is essential for companies.
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Measuring the ROI of Custom Software Development Services
Using custom software development is key for any business looking to get ahead when it comes to ROI and technology.
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