Chief marketing officers are beginning to shift away from traditional marketing techniques in favor of digital marketing. In order to develop new ways of reaching their target audience and discover untapped markets, they must utilize custom software to their advantage. Orases will work with your CMO to create custom software that will allow them to improve marketing technologies and receive better reporting and marketing predictions.
Optimize your organization’s marketing efforts.
- Earn more qualified leads
- Increase user experience
- Visualize customer data
- Analyze buying patterns
- Automate marketing tasks
Earn more qualified leads
The Goal
While it is important for organizations to improve their brand awareness and visibility, they essentially amount to nothing if qualified leads are not generated as a result. Therefore, CMOs must be able to utilize technology that will filter unwanted leads and capture the intended audience.
How Orases Can Help
Orases will create an internal tool for CMOs to track their organization’s leads, including where they are coming from and whether they are qualified or not. The software will also highlight services that require more marketing efforts to win business.
Increase user experience
The Goal
When a potential customer interacts with a brand’s technology, it is important that the user has no trouble using or navigating the software. CMOs have a clear vision for UI/UX when it comes to programs that will hit the market, and therefore must be able to translate their ideas onto the program.
How Orases Can Help
Whether your organization is releasing a new software or website, Orases will bring your UI/UX vision to life. We work closely with CMOs to create designs that are mobile-friendly, easy to navigate and have no flaws. As a result, the user will most likely have a positive experience using the technology, which will establish higher brand trust.
Visualize customer data
The Goal
In order to conduct a proper evaluation of the success or failure of marketing campaigns, CMOs must be given the ability to interpret graphs and charts. Additionally, the data should be organized in a way that allows the CMO to make high-level decisions.
How Orases Can Help
Our team of professionals will build a customizable reporting dashboard with several views and graphs. This will enable your CMO to discover important consumer insights and make decisions based on historical marketing data and/or previous campaigns within the organization.
Analyze buying patterns
The Goal
CMOs are presented with the tough challenge of detecting buying patterns within an industry. Through advanced marketing techniques and reports, CMOs can determine the best time for the organization to market a specific product or service to their target audience.
How Orases Can Help
Orases will develop custom software that will track the amount of qualified leads and product orders over time. This will provide your CMO with relevant data that will help them compare the number of purchases with changes in the season, responses to particular events, and much more.
Automate marketing tasks
The Goal
To maximize efficiency within the marketing department, CMOs must utilize the power of marketing automation. Organizations that automate certain marketing tasks will free up more time to focus on the more important and effective forms of marketing.
How Orases Can Help
Orases will create software that is tailored to the marketing needs of your organization and its CMO. The program we create can include automated email blasts to several hundred customers, social media posts, chatbots, website updates and other marketing tasks.
They’re so approachable and willing to go above and beyond.See the project
They plug in seamlessly to a team and can handle the full project end-to-end.See the project
