Custom software maker, Orases, has given its brand a whole new look and feel. But don’t be surprised if something about it feels curiously familiar.
At the center of this re-brand is a new logo. The “O” in the company name uses a modern navy and green treatment (a respectful nod to early CRT monitors). But look closer. There’s a deeper meaning in there.
All code begins and ends with a bracket. Everything Orases creates is done between those brackets. That is where the company’s industry-disrupting projects find life. Those brackets represent what Orases helps its clients do. It is their purpose, their potential, their vision.
“You can’t be in the business of creating custom software without constantly evolving. Our brand identity is no exception,” says Orases president, Nick Damoulakis. “But this isn’t change for change’s sake. This relaunch represents our continuous passion for boldly pushing the industry and empowering our customers’ potential.”
Damoulakis adds, “As we share our compelling new brand identity with the world, one thing about us has not, and will not, change—our brazen dedication to delivering the absolute highest caliber of service.”