Orases

Orases logo (dark)Orases logo white

Custom Software Solutions

  • Services

      Custom Software Development

      Empower your business with custom software solutions.
      Unleash your full potential with personalized development.

    • What We Do
      • Advise We provide expert guidance on software development strategies.
      • Develop We create custom software solutions tailored to your specific needs.
      • Support & Maintain We ensure your software operates smoothly through ongoing support.
      • Optimize We improve your software's performance and functionality.
    • Solutions
      • Application Services
      • Consulting & Advisory
      • Custom Web Applications
      • Infrastructure Services
      • Integration & Modernization
      • Mobile Applications
      • Project Management
      • UI/UX Development & Design
      • Web Portals
      • All Solutions
    • Technologies
      • C/C++
      • Java
      • JavaScript
      • .NET
      • Node.js
      • PHP
      • Python
      • React Native
      • Vue.js
      • All Technologies
  • Services
    • Services
    • Custom Software Development
    • Application Services
      • Application Services
      • Advanced Technology
      • Application Security
      • Application Support
      • Blockchain Development
      • Data Analytics & Visualization
      • Maintenance & Support
      • Third-Party Applications
      • Close Menu
    • Consulting & Advisory
      • Consulting & Advisory
      • Asset Management
      • Big Data
      • Business Intelligence
      • Business Technology
      • Cloud Strategy
      • Cybersecurity
      • Data Science
      • Database
      • Integration
      • Medical IT
      • Mutual NDA
      • Product Strategy
      • Software Expert Witness
      • Close Menu
    • Custom Web Applications
      • Custom Web Applications
      • API Development
      • Audit Software
      • Business Process Automation
      • Cloud App Development
      • CRM Software
      • E-Commerce Applications
      • Employee Self-Service Software
      • Enterprise Applications
      • ERP Software
      • Grant Management Software
      • SaaS Applications
      • Close Menu
    • Infrastructure Services
      • Infrastructure Services
      • Cloud Infrastructure
      • DevOps & DevSecOps
      • Hybrid Infrastructure
      • Infrastructure Management
      • Internet of Things
      • Network Security
      • On-Premises Infrastructure
      • Security & Compliance
      • Close Menu
    • Integration & Modernization
      • Integration & Modernization
      • Application Modernization
      • Legacy Systems
      • Product Enhancements
      • Product Modernization
      • System Integration
      • Close Menu
    • Mobile Applications
      • Mobile Applications
      • Android
      • Cross Platform
      • Hybrid
      • iOS
      • Native
      • Social Media
      • Close Menu
    • Project Management
      • Project Management
      • Agile
      • IT Staff Augmentation
      • Minimum Viable Product
      • Rapid App Development
      • Scaled Agile Framework
      • Software Testing & QA
      • Waterfall
      • Close Menu
    • UI/UX Development & Design
      • UI/UX Development & Design
      • Software Design
      • Software Prototyping
      • User Experience / UX Design
      • User Interface / UI Design
      • Web Design
      • Close Menu
    • Web Portals
      • Web Portals
      • B2B Web Portals
      • Customer Web Portals
      • Community Web Portals
      • Content Management Systems
      • Ecommerce Web Portals
      • eLearning Web Portals
      • Patient Portals
      • Sales Web Portals
      • Self-Service Web Portals
      • Vendor Web Portals
      • Close Menu
    • Close Menu
  • Industries
    • Industries
    • Automotive
    • Cannabis
    • FinTech
    • Healthcare
    • Hospitality
    • Insurance
    • Logistics
    • Media & Entertainment
    • Manufacturing
    • Oil & Gas
    • Professional Services
    • Restaurant
    • Retail
    • Sports
    • Transportation
    • Travel
    • Close Menu
  • Technologies
    • Technologies
    • C/C++
    • Java
    • Javascript
    • .NET
    • Node.js
    • PHP
    • Python
    • React Native
    • Vue.js
    • Close Menu
  • About
    • About
    • Approach
    • Awards
    • Careers
    • Community
    • Culture
    • Engagement Models
    • Locations
    • Press Kit
    • Team
    • Why Orases?
    • Close Menu
  • Results
  • Insights
    • Articles
    • Ebooks
    • Guides
    • Press
    • Videos
  • Let's Talk Contact

Speak to an expert?
301.756.5527

All posts

Personalization: The Experience Digital Consumers Crave

nick damoulakis team member at orases
Nick Damoulakis

February 15, 2016

Reading Time 4 mins

The average consumer sees almost 250 marketing messages on a daily basis, but it is unlikely that they notice half of them, let alone open them.

a woman reading a marketing message as a result of personalization

On a daily basis, the average consumer sees almost 250 marketing messages, however, it is unlikely that they notice half of them (Fluid Drive Media). It is critical for a brand’s message to stand out among the crowd and resonate with consumers. In today’s society, brands need to meet consumers where they are at. This looks like multi-platform consumer personalization. Creating unique experience for consumers that will promote not only long-term customer retention but that will create a relationship between the consumer and brand.

Is Personalization Really Crave-worthy?

In today’s micro-moment society, consumers are looking for personalized experiences.  86% of consumers say that personalization plays a role in their purchasing decisions (Infosys). In another study by Accenture, 64% of consumers indicated that they would prefer a personalized shopping experience based on their past consumer behavior over a non-personalized experience where their data is not being tracked by retailers. Consumers like it when brands acknowledge, or even remember, their preferences. It creates an easier experience for the customer. Target does a noteworthy job of using data to personalize both online and in-store shopping experiences. It is likely that shoppers will find ads for products recently viewed on Target’s website in ads on other frequently visited websites. Target uses data to track customer purchase behaviors. In fact, they received criticism for identifying that a teenager was pregnant and sending her coupons before she shared the big news with her family-they’re scary good.

Other Brands that Raise the Bar

Share a Coke example
Coke’s “Share a Coke” campaign brilliantly broke down traditional marketing barriers by surprising and delighting customers. Their social media impressions increased as this campaign sparked customers to post pictures of their personalized coke bottles and encouraged conversation about finding Coke bottles with their names on them. Coke also has an option on their website where customers can create their own Coke labels and purchase them. Not only is Coke consistent, but cutting edge. They remarkably use personalization to create excitement that has become contagious.

Polyvore online store
The social shopping community, Polyvore (https://www.polyvore.com/), allows users to mix and match items they like in a digital collage before purchasing them. Users are able to share these product creations on social media. Large brands have noticed the success and have started to implement similar creative personalization options to enhance a shopper’s online experience.

Neiman Marcus is a retailer that uses data to reduce shopping cart abandonment by sending customers an email with a coupon and direct link to product(s) in cart.

Easy Ways to Personalize Your Brand

  • Understand who your customers are and anticipate consumer needs through technology. Some websites will use previously collected data to determine website appearance. For example, a website’s home page may sport a different image depending on a viewer’s previous behavior during a previous site visit. David Myers touches on this concept in a blog post, “It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals,” on the value of tailoring content to individuals.
  • Link social media account log-ins to give your brand access to more data that can be used to customize consumer experience
  • Seize the opportunity for your brand to maximize micro-moment influence
  • Interact with consumers through live video on product pages. Liveclicker found that merchants who use videos on their product pages have a 68% higher average order value than retailers who only have videos on a few pages. Video and offering service through live video chat are great ways to create a unique customer experience and decrease shopping cart abandonment. 82% of B2B marketers claim that their video marketing initiatives have been successful and have positively influenced brands SEO initiatives.

The Impact of Personalization

Personalization is a powerful way to increase sales and brand loyalty. It creates tangible results. Consumers are more likely to spend more time on a site that caters to their needs. Each customer has a unique journey. Although a shopper’s destination is important, the pathways a consumer takes to reach that destination are just as important. Two consumers may have completely different expectations, thus, unique journeys. Janrain & Harris Interactive found that 74% of online consumers become frustrated by content that is irrelevant to their needs on a website. They also found that using demographic and behavioral data to create personalized experiences increased conversion rates by 30%. Kevin Lindsay explores this journey on Adobe’s Digital Marketing blog in post, “Let’s Imagine What Marketing Could Look Like.”

Creating personalized experiences not only benefits brands by increasing their sales, but it strengthens the brand’s relationship with its consumers. It provides consumers with unique experiences that they will be excited to share with friends.

About

Orases logo (dark)

Orases is a full-service, digital technology agency based in Maryland. Founded in 2000, we have become a trusted provider of custom software, website and application development services and solutions that drive efficiency and provide measurable cost savings and revenue gains to our client partners.

Contact us
Orases logo white

301.756.5527

Email Us

Link To Orases Facebook

Link To Orases Twitter

Link To Orases Instagram

Link To Orases LinkedIn

Link To Orases YouTube

Orases Google Address Link

Frederick (HQ)

5728 Industry Lane
Frederick, MD 21704

Orases Google Address Link

Satellite Offices

Washington, D.C.

Chicago

Houston

Services

  • Custom Software Development
  • Mobile App Development
  • UI/UX Development & Design
  • Advisory
  • Advanced Tech
  • Project Management
  • Infrastructure
  • Maintenance & Support
  • Security & Compliance

Industries

  • Automotive
  • Construction
  • Healthcare
  • Insurance
  • Logistics
  • Manufacturing
  • Media & Entertainment
  • Professional Services
  • Restaurant
  • Retail
  • Sports

Company

  • About
  • Approach
  • Awards
  • Careers
  • Culture
  • Engagement Models
  • Locations
  • Team
  • Technologies
  • Press Kit
  • Why Orases?
Orases Clutch Reviews Widget

Get in Touch

Give us a call

© 2000-2023 Orases, All rights reserved

Orases Clutch Reviews Widget