Today, businesses can find countless off-the-shelf customer relationship management (CRM) solutions available. With mass-produced software readily available, many companies are hesitant to splurge on custom CRM software. However, there is really no comparison; there is no one-size-fits-all business software which makes custom software development the optimal choice. When a business chooses to pursue custom software development, they have the opportunity to design and execute software from scratch.
What Is CRM Software?
Customer relationship management is a form of technology used to manage a business’s relationships and interactions with existing and prospective customers. With CRM software, businesses become better equipped to develop and maintain business relationships which work to grow an organization faster. Customer relationship management software enables businesses to stay connected with customers through innovative tools such as sales management and contact management.
How Does Custom CRM Software Work?
Custom CRM software has the ability to foster customer loyalty and automate a number of processes, saving businesses time and money. The main purpose of CRM software is to allow salespeople and marketers to better manage and analyze relationships with the business’s customers and potential customers.
This can be achieved in a number of ways, such as by tracking customer interactions through search engines, contact forms, social media, phone calls or emails. CRMs can even be customized to provide analytic capabilities which allow businesses to easily track their marketing efforts to generate leads and conversions.
Who Needs Custom CRM Development?
Many businesses wonder if investing in custom CRM development is worth the cost. In most cases, a business that already benefits from CRM can increase their benefits through custom CRM development. All types of businesses use CRM, from small freelance operations to large enterprise-level corporations. Companies are always on the lookout for new ways to automate business processes, increase efficiency and improve customer relationships.
Custom CRM development enables businesses to achieve all of these goals and more. The online marketplace continues to see more competition daily and businesses must do their part to gain a competitive edge. Custom CRM software provides businesses the edge they need to be successful.
Custom vs. Pre-Built CRM Software
Making the decision between customized CRM software or purchasing a pre-built application is not always easy. A custom CRM is a tailor-made solution designed exclusively for a specific business. It should be equipped to effortlessly manage business relationships with existing clients while also boosting the attractiveness of the business to prospective clients.
Custom CRM software is an excellent choice for many businesses, but not every company needs a bespoke application. New startups or businesses with a limited budget may find it more cost-effective to start with a pre-built CRM software before graduating to a custom option. Pre-built CRM software is designed to meet the needs of a wide range of businesses. This means that there will likely be many features that are useful, as well as features that may be unnecessary. Pre-built CRM software is also more affordable than custom software and can often be configured to meet the basic needs of a business.
While the upfront cost of custom CRM software is more than that of pre-built software, businesses can achieve greater cost savings in the long-term by having access to features that the business actually needs. Custom software can also result in better integration into the company, less time spent training end users and more efficient workflow.
What Are The Benefits Of Custom CRM Software?
Custom CRM software allows businesses to put more focus on the people involved in the organization, such as colleagues, suppliers, service users and customers. Companies in all industries can benefit from using a CRM system, especially businesses involved in recruiting, marketing, customer service, sales and business development. CRM software makes it fast and simple to store customer and prospect information, record service issues, identify sales opportunities and manage marketing campaigns, all in one place.
It is no secret why CRM has become one of the fastest-growing business application categories worldwide. According to Grand View Research, sales in the CRM software industry are expected to exceed $114.4 billion by 2027. Traditionally, CRM systems were used solely as a sales and market tool. Today, businesses are able to leverage this technology to improve customer relationships on a convenient platform that prevents users from having to frequently switch mediums to resolve customer complaints and issues.
Speak To An Experienced Custom Software Development Company
Custom CRM software works with data from a wide range of sources, such as a business website, email services, phone history and social media analytics tools. It is an excellent option for businesses that require specific integrations or that do not want to spend time or money on features and functions that they do not need.
To learn more about custom CRM software or to speak with an experienced custom software developer about creating custom CRM software for a particular business, contact the experts at Orases by calling 301.756.5527 or by requesting a consultation online today.